Draft Treatment
Target Audience
The target audience of my music video is young people between the ages of 16 and 25 with an interest in Pop music. The demographic will be very mainstream in their hobbies, the way they dress, the TV and music they watch and listen to. For example, most of the target audience will dress in mundane clothes, such as jeans and a t-shirt, denim, shirts etc. This demographic doesn't typically wear anything extremely challenging or alternative. I will attract this audience in multiple ways, the first being through clothing and style. The way in which the artist will be dressed will reflect the style of the target audience in order to make them appear relatable and for the audience to feel as if they are similar to the artist, therefore enticing them. I will also achieve this through the locations used:
Location Plans
The locations I will use in my video will be ones that will be either easily recognised by this demographic or relatable to them. For example, the use of the O2 Arena in my video will be easily recognised by this group of people not only because it is iconic in London, but also because many people of this demographic would have had the experience of visiting the O2 for a concert or even another event, whereas people from other social classes and demographic groups will less likely have bee to the O2 for a concert.
Equipment Plans
I am going to use my iPhone 8 Plus to shot my music video. The camera on my phone is capable of shooting in 4K and the use of my phone is practical as I will have my phone with me at all times and is easy to understand and use. In order to keep the shots still I will need a tripod, which I will buy from Amazon.
I also require two guitars. I own one myself and will borrow the second from a friend, who has access to another.
Crew Roles
Sam Palmer
Jack Benson
Edie Coomer
I require two guitarists and one lead singer. I will assign these roles from the three volunteers named above. Representation of gender will be demonstrated by the use of male and female crew members.
The target audience of my music video is young people between the ages of 16 and 25 with an interest in Pop music. The demographic will be very mainstream in their hobbies, the way they dress, the TV and music they watch and listen to. For example, most of the target audience will dress in mundane clothes, such as jeans and a t-shirt, denim, shirts etc. This demographic doesn't typically wear anything extremely challenging or alternative. I will attract this audience in multiple ways, the first being through clothing and style. The way in which the artist will be dressed will reflect the style of the target audience in order to make them appear relatable and for the audience to feel as if they are similar to the artist, therefore enticing them. I will also achieve this through the locations used:
Location Plans
The locations I will use in my video will be ones that will be either easily recognised by this demographic or relatable to them. For example, the use of the O2 Arena in my video will be easily recognised by this group of people not only because it is iconic in London, but also because many people of this demographic would have had the experience of visiting the O2 for a concert or even another event, whereas people from other social classes and demographic groups will less likely have bee to the O2 for a concert.
Equipment Plans
I am going to use my iPhone 8 Plus to shot my music video. The camera on my phone is capable of shooting in 4K and the use of my phone is practical as I will have my phone with me at all times and is easy to understand and use. In order to keep the shots still I will need a tripod, which I will buy from Amazon.
I also require two guitars. I own one myself and will borrow the second from a friend, who has access to another.
Crew Roles
Sam Palmer
Jack Benson
Edie Coomer
I require two guitarists and one lead singer. I will assign these roles from the three volunteers named above. Representation of gender will be demonstrated by the use of male and female crew members.
Comments
Post a Comment