I aim to create a music video targeted at an audience between the ages of 16-25, as stated in the brief, for a song within the pop genre. I hope to successfully create a representation of the role of women in music and within society and I hope to achieve this by using a female crew member in a vital role of a band, being the lead guitarist. I aim to make my video appeal to the 'perfect target audience'. The perfect target audience of the pop genre can be targeted through the use of mine-en-scene for example, the costumes used for the band members will reflect how the 'perfect audience' typically dresses in order to make the video appealing to this demographic. The use of locations is also vital in attracting certain demographical audiences. For example, the use of arenas such as the O2 will be used in order to appeal to the middle class audience between the ages of 16 and 25 as generally, this venue will be well known to this audience and the majority of these people w...